France is Totally Gay for Sweaty Man on Man Rugby

We truly don’t understand the concept of the sweaty French rugby advertising campaign. The advertisements feature bearish, super sweaty muscular men making out on the field of play… We guess that with forty percent of rugby attendance women, the French are trying to get more of the fairer sex out to watch perspiring, violent man on man action.

Sweaty, Super Gay French Rugby Ad Mass Make-Out Close-Up

Sweaty, Super Gay French Rugby Ad Mass Make-Out Close-Up

A that’s a lot of muscles to love, or a lot of sweaty love muscles. The homoerotic ads are launched by France’s Board of Tourism to supposedly lure the British across the channel to the Rugby World Cup.

The supposedly humorous, dirty and really sweaty ads also feature prominent rugby players completely naked and super sweaty in the locker room with only a small towel to cover the their plumbing. Playgirl has nothing on these perspiration drenched locker room glamour shots…

Advertising strategy can be really bizarre. The bet is that it’s not going to alienate the core audience while expanding the overall audience? Well, we hope it’s a positive sign of the general public’s acceptance of homosexuality… Gay rugby, what’s next? Gay professional wrestling, oh wait, it’s already gay.

This entry was posted in Action Sweatin, Celebrity Athlete Sweating, French Ad Sweating, Homoerotic Sweating, Rugby Sweating, Sexy Sweating, Stud Sweating. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. john5
    Posted December 4, 2008 at 5:35 pm | Permalink

    the guy on the second picture is not gay, in fact he dated madonna.

  2. Posted December 24, 2008 at 10:14 am | Permalink

    Advertising strategy can be really bizarre. The bet is that it’s not going to alienate the core audience while expanding the overall audience? Well, we hope it’s a positive sign of the general public’s acceptance of homosexuality… Gay rugby, what’s next? Gay professional wrestling, oh wait, it’s already gay.

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